From Brief to Boardroom.
Creative Direction for a Canada Goose Pitch Deck.

The Brief

A high-stakes pitch required a premium, fully editable presentation deck designed around the Canada Goose brand identity. Develop the look and feel from scratch, build a working template the pitch team could edit independently, then refine and polish the final deck ready for presentation.

Skills

Creative ideation Presentation design Pitch support Stakeholder management

Role

Engaged as a solo freelance designer, working at pace from brief through to final delivery. Studied the Canada Goose brand, developed the visual approach, built the editable template, and designed the polished final presentation.

DISCOVERY

The process began with an in-depth review of Canada Goose's brand guidelines and visual assets, from digital campaigns through to product imagery, to understand the premium aesthetic that defines the brand. Identifying the consistent visual themes and tone running across their communications gave me the foundation to develop a creative direction that felt authentically Canada Goose.

CHALLENGE

With content still evolving during production, the template needed to be built with enough flexibility to accommodate changes without losing visual coherence. Designing adaptable layouts that a non-designer could update confidently, whilst maintaining the premium feel of the brand throughout, was the central consideration.

THE RESULT

The deck was delivered on time and to a high standard. The pitch was successful, and feedback from stakeholders on the look, feel, and usability of the template was positive.

NUMBER OF LAYOUTS