Strategic Case Studies – Karl Terszak

LEADERSHIP

Strategic Case Studies.

A selection of strategic case studies documenting how I have built, transformed and led design functions at an organisational level. Access to case studies are available on request.

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Omnicom Media Group

Design Director

Leading Change at Omnicom Media Group UK

How a fragmented, high-attrition design function across four agencies was transformed into a centralised studio model.

Available on request

Samsung Ads

Head of Design, EMEA

Building the Creative Services Proposition at Samsung Ads EMEA

How a structural gap in the client creative process was identified and resolved — establishing an in-house Creative Services function across EMEA markets.

Available on request

Hive

Head of Design

Implementing a Traffic Management System Across a Multi-Agency Group

How the absence of any formal resource planning across a multi-agency group was addressed through vendor selection and systems implementation.

Available on request

Vendor Partnership

Head of Design

Building a Strategic Partnership with Adobe

How an underutilised enterprise relationship with Adobe was developed into a structured working partnership, improving design workflow efficiency across a multi-agency group.

Available on request

Adobe Express

Head of Design, EMEA

Implementing Adobe Express Across a Marketing Function

How a volume of reactive, short-turnaround social media requests was eliminated through the implementation of Adobe Express, enabling the Marketing team to produce on-brand assets independently.

Available on request