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Built to Win.
Creative Direction and Design for a Farfetch Pitch.
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The Brief
A high-stakes new business pitch required a fully designed presentation that would make a strong first impression. The brief was to develop a look and feel inspired by the prospective client's brand, create a fully editable template for the pitch team, and design the final deck ready for presentation.
Skills
Creative direction Presentation and template design Pitch support Pitch theatre Supplier management
Role
As lead designer, I directed the creative approach and worked alongside designers in my team to deliver the full deck. I developed the look and feel from the client's brand guidelines, built the editable template, and designed and refined the final presentation as content evolved.

THE RESULT

A robust, fully editable custom template that was visually impactful and straightforward for the pitch team to use. The deck supported a successful pitch delivery.

NUMBER OF ASSETS

5
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DISCOVERY

The discovery process involved researching the prospective client's brand identity, target audience, and visual style, reviewing existing materials, and analysing how competitors presented themselves. Based on these insights, layout options were explored and refined with stakeholder input to ensure the final designs reflected the brand's luxury identity and communicated effectively.
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CHALLENGE

A tight timeframe focused the process and brought out the best in the team. Working collaboratively and at pace, decisions were made quickly and creative priorities were clear throughout. The result was a focused, high-quality pitch delivered efficiently under pressure.
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