Bespoke by Design.
Building a Brand-Locked Deck Template for adidas.

THE RESULT

A brand-locked, fully editable template with 15 adaptable layouts, adopted as the standard deck for presenting work back to adidas. The template enabled faster, more consistent storytelling while maintaining the integrity of the adidas brand throughout.

NUMBER OF LAYOUTS

15

DISCOVERY

The starting point was a thorough review of the content structure and the adidas brand guidelines. Understanding the key messages, assets, and layout requirements early on allowed me to design a template that was both flexible enough to accommodate evolving content and consistent enough to maintain a polished, on-brand feel throughout.

CHALLENGE

Working with a globally recognised brand required close attention to brand compliance at every stage. Where creative directions were explored that needed realigning with adidas' guidelines, I navigated those conversations carefully and constructively, ensuring the final template was both brand-accurate and practical for the team using it.