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Brand Refresh and Beyond.
Building Design Capability from the Inside Out.
The Brief
With colleagues regularly producing brand assets without design support, a more sustainable solution was needed to build brand literacy across the business.
Skills
Brand identity Content creation Video and motion assets Presentation design Event facilitation
Role
Identified the need, proposed it to leadership, developed all toolkits and training content, and presented the launch to approximately 150 colleagues in person and online.

THE RESULT

The Design Clinic launched to approximately 150 colleagues in person and online. Feedback was positive, with attendees discovering new ways of working and leaving with the tools and confidence to apply them immediately. In the weeks that followed, presentations across the business were visibly more consistent and polished, including work produced without any design team involvement.

NUMBER OF training templates

10

VIDEOS CREATED

4
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DC_slide01
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DISCOVERY

The goal was to give non-designers the confidence and tools to produce brand-compliant work independently, reducing corrections and building a genuine culture of brand awareness.
ID

Identity brandmark to be used across all collateral.

DesignClinic_wordmark
DC_pattern
Design isn't just for designers...
the strapline for the launch of
Design Clinic.
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CHALLENGE

The challenge was positioning, getting colleagues to see value in attending rather than feeling corrected. The strapline "Design isn't just for designers" set the tone for everything.
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