From Data to Impact.
Launching Samsung Ads' TV Consumer Insights.

The Brief

Develop a brand identity and campaign suite to present TV consumer viewing insights to clients and media partners.

Skills

Art direction Branding Deck and report template design Design team direction Event marketing collateral

Role

As Head of Design, EMEA, I led the creative direction across the full campaign, working alongside two designers in my team. I was hands-on throughout, approving work and managing delivery at every stage. I worked closely with the Head of Insights to ensure data visualisation was both accurate and compelling, translating complex research findings into a clear and engaging visual language.

THE RESULT

The campaign launched successfully, with strong attendance at the launch event from key industry figures. The work positioned Samsung Ads as a credible and authoritative voice in TV consumer insight.

NUMBER OF ASSETS CREATED

SUPPORTED SOCIAL MEDIA CONTENT

KEY MESSAGING

What can we learn when we hear from both sides of the screen?

DISCOVERY

Stakeholder workshops, brand audits, and visual exploration established a research-grounded direction with reusable assets built for regional adaptation.

CHALLENGE

Translating complex research into a clear, scannable visual language across multiple formats and regions, while meeting brand and accessibility standards throughout.

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From Data to Impact. Launching Samsung Ads' TV Consumer Insights.

What can we learn when we hear from both sides of the screen?

From Data to Impact.
Launching Samsung Ads' TV Consumer Insights.