From Data to Impact.
Launching Samsung Ads' TV Consumer Insights.

The Brief

Samsung Ads, in collaboration with industry partners Longterm Colab and ISBA, conducted significant research into consumer TV viewing behaviour. The brief was to develop the look and feel for the full campaign rollout, spanning the research whitepaper, keynote presentations, event space, social media assets, and registration website. The work would then travel as a roadshow, taken directly to clients across the industry.

Skills

Art direction Branding Deck and report template design Design team direction Event marketing collateral

Role

As Head of Design, EMEA, I led the creative direction across the full campaign, working alongside two designers in my team. I was hands-on throughout, approving work and managing delivery at every stage. I worked closely with the Head of Insights to ensure data visualisation was both accurate and compelling, translating complex research findings into a clear and engaging visual language.

THE RESULT

The campaign launched successfully, with strong attendance at the launch event from key industry figures. The work positioned Samsung Ads as a credible and authoritative voice in TV consumer insight.

NUMBER OF ASSETS CREATED

SUPPORTED SOCIAL MEDIA CONTENT

KEY MESSAGING

What can we learn when we hear from both sides of the screen?

DISCOVERY

The discovery phase began with a close review of the Samsung Ads brand and an audit of how competitors were presenting similar research in the market. Working with the Head of Insights, I ran stakeholder workshops to understand the core findings and the story the data needed to tell. From there I developed moodboards and visual concepts to establish a creative direction that could carry complex research in a clear, engaging, and brand-consistent way across multiple formats.

CHALLENGE

The data at the heart of this project was detailed and precise. Accuracy was non-negotiable, and finding ways to present complex findings creatively, without compromising their integrity, required close collaboration with the Insights team throughout. Alongside this, the campaign launched to a fixed date with press and media content going out in advance to build industry momentum. Managing changing copy and tight deadlines across multiple deliverables required clear prioritisation and a steady pace of delivery from the team.

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From Data to Impact. Launching Samsung Ads' TV Consumer Insights.

What can we learn when we hear from both sides of the screen?

From Data to Impact.
Launching Samsung Ads' TV Consumer Insights.