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Turning Research into Influence.
Wasserman's Thought Leadership Report.
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The Brief
Develop the visual identity for Wasserman's music fan behaviour research report and bring the findings to life through layout and design.
Skills
Creative ideation Report design Layout and composition Digital layout adherence
Role
Engaged as a freelance lead designer, I worked independently alongside Wasserman's marketing and insights teams, who provided content and feedback throughout. All creative direction, look and feel, layout, and design decisions were my own.
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THE RESULT

The report was completed and published by Wasserman, ready for distribution across their network in the sports, music and entertainment industry.
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ONLINE DIGITAL REPORT

Explore the future of fan engagement with Plugged Into Music Fandom, a groundbreaking report redefining the music experience.
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DISCOVERY

The first step was immersing myself in the Wasserman brand. Reviewing existing assets and understanding their visual personality gave me the foundation to begin exploring creative directions. I developed moodboards to test different approaches, looking for a visual language that felt authentically Wasserman whilst being bold and engaging enough to bring music fan research to life for an industry audience.
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CHALLENGE

Arriving as an outside creative, the starting point was immersing myself in the Wasserman brand. With no pre-existing creative framework for this type of publication, I developed the visual approach from the ground up. The challenge was finding a direction that felt authentically Wasserman whilst being engaging and appropriate for a research report.
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