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Designed in London, Delivered in Cannes.
Samsung TV Plus at MIPCOM.
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The Brief
Samsung TV Plus needed a fully branded event presence at MIPCOM Cannes, one of the world's largest international TV and streaming content markets. The activation spanned a large indoor and open-air venue, with a main stage hosting guest speakers and industry leaders. The scope covered all visual touchpoints across the event, from the physical space through to digital and print.
Skills
Creative direction Agency collaboration Experiential design Branding execution Stakeholder management Large format print design Video art direction Presentation design Event marketing collateral Social media support
Role
As Head of Design, EMEA, I led all creative and brand aspects of the activation from the Samsung side, working alongside two designers in my team. I was the primary point of contact between Samsung and the events and production agency, responsible for creative direction, brand compliance sign-off, and keeping senior stakeholders informed throughout. The social media assets, event registration website, and stage presentations were all designed within the team, with creative direction and final approval sitting with me. This included the on-the-ground talking heads video content captured at the event.

THE RESULT

The activation was delivered on time and to a high standard, with EMEA senior leadership attending in person. Feedback from stakeholders was positive, and the event represented a strong showing for Samsung TV Plus at one of the most significant stages in the global content industry.

NUMBER OF PRINTED ASSETS

25

SUPPORTED SOCIAL MEDIA CONTENT

15

SCREEN VISUALS

6
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EVENT ACTIVATION

Moving FAST and breaking ground, features at MIPCOM Cannes.

DISCOVERY

The starting point was a thorough review of the Samsung TV Plus brand guidelines alongside the individual guidelines of their key content partners. Understanding how multiple brand identities could coexist coherently across a large-scale event space was central to developing the creative direction. From there, I explored how the Samsung TV Plus identity could scale across the full range of touchpoints, from large format venue branding through to digital screens, social assets, and event collateral.
Brand ID

Ensuring brand consistency for recognition was key across all deliverables.

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Colourways

Brand consistency in use of the colour palette for brand recognition.

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CHALLENGE

Delivering a large-scale activation within a fixed budget required constant prioritisation. Where brand compliance feedback or Samsung TV Plus leadership direction required changes, I worked closely with the agency to find solutions that met the brief without compromising on quality or exceeding cost.
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