Making Data Compelling.
Designing Avery Dennison's Industry Research Report.
THE RESULT
The report was completed and published by Avery Dennison for public distribution.
CHALLENGE
Arriving as an outside creative, I immersed myself in the Avery Dennison brand and developed the visual approach from the ground up. Working with detailed research data across multiple stakeholder teams required careful attention to accuracy, ensuring every data point was represented correctly without compromising the creative.
accessibility
Ensuring visual accessibility was crucial for clear, inclusive communication of the report's findings.
DISCOVERY
The discovery process began with a thorough review of Avery Dennison's brand guidelines, visual identity, and existing assets. From this foundation I developed moodboards and initial concepts to explore creative directions that were consistent with the brand whilst allowing the research content to breathe and communicate clearly. The goal was to find a visual approach that felt credible and authoritative, appropriate for a report addressing a serious industry topic.
