The journey ahead.
PROJECT SCOPE
Creative direction, Deck template creation, Content and asset import, Artworking
Designing a pitch deck that accurately reflects the recognisable identity of easyJet required extensive research on the airline, its destinations, and its branding. To create a strong connection with the audience, the design needed to effectively capture the essence of the easyJet brand and its focus on low-cost air travel, accessibility, and affordability. This task demanded creative and strategic thinking to deploy the branding elements in a way that conveys the brand's message and values effectively. By carefully considering these factors and conducting thorough research, it was possible to create a pitch deck that accurately represents the easyJet brand.
DESIGN CONSIDERATIONS
The easyJet pitch deck design aimed to create a visually compelling and impactful presentation. The design focused on aligning with easyJet's brand identity, reflecting their values of affordability, efficiency, and customer satisfaction. A clean and modern aesthetic was employed, incorporating consistent branding elements such as the logo, color palette, and typography. Strategic use of visuals and data visualisation techniques helped convey key information and engage the audience. The content was organised in a logical and concise manner, highlighting easyJet's strengths and market position. The design aimed to captivate the audience, communicate a persuasive message, and leave a lasting impression of professionalism and adventure.
TARGET AUDIENCE
The easyJet pitch deck aimed to showcase alignment with easyJet's needs and goals to offer a valuable and compelling partnership opportunity. The deck focused on highlighting capabilities, innovative solutions, and track record of success in the aviation industry. By demonstrating understanding of easyJet's unique challenges and market dynamics, the pitch aimed to convince easyJet to partner for business growth and enhance their customer experience.
Portfolio
Research report designEditorial Design
John Lewis & Partners pitch deck designPresentation Design
SharePoint Intranet buildGraphic Design
Pitch CreativeGraphic Design
Employee handbookEditorial Design
Thought leadership reportEditorial Design
Healthcare research reportEditorial Design
Squarespace deck designPresentation Design
FARFETCH pitch deck designPresentation Design
Nando's pitch deckPresentation Design
Mailchimp deck designPresentation Design
The content and work showcased on this website represent my personal portfolio and do not necessarily reflect the views or opinions of any current or former employers, clients, or brands. Please note that some of the works may have been modified to respect the terms of non-disclosure agreements (NDAs).
Copyright © Karl Terszak All Rights Reserved