Designed to aid the message of engaging with the audience.
PROJECT SCOPE
Creative direction, Deck template creation, Content and asset import, Artworking
Designing a deck for Mailchimp required an understanding and utilisation of the brand's clean and illustrative style to maintain their mission of providing a marketing tool that empowers users to accomplish big things. By incorporating the brand's aesthetic into the deck's design, it ensured a consistent representation of Mailchimp's vision and values.
DESIGN CONSIDERATIONS
The design aimed to create a visually engaging and impactful presentation. It aligned with Mailchimp's brand identity, reflecting their creativity and innovation. The design utilised vibrant colours, captivating visuals, and a modern aesthetic to capture the essence of Mailchimp's brand personality. The content structure was thoughtfully crafted to effectively communicate key information and highlight Mailchimp's unique features and value proposition. The design focused on creating an immersive and persuasive deck that effectively conveyed Mailchimp's strengths and capabilities to potential clients or partners.
TARGET AUDIENCE
The pitch deck for Mailchimp aimed to showcase capabilities as a media buyer for Mailchimp. The target audience included Mailchimp's marketing team and decision-makers who were seeking a reliable and experienced media buyer. The deck presented a compelling case for our expertise, highlighting our track record of successful campaigns, strategic targeting capabilities, and strong relationships with media channels. By demonstrating how to effectively amplify Mailchimp's brand message and reach their target audience, the deck aimed to persuade Mailchimp to choose us as their trusted media buying partner to drive impactful campaigns.
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