Capturing the essence of where culture meets flavour.
PROJECT SCOPE
Creative direction, Deck template creation, Content and asset import, Artworking
To ensure the pitch deck accurately reflected the essence of the Nando's brand, it was crucial to understand the lively and colourful atmosphere of the restaurant chain, which is often achieved through the incorporation of bright colours, intricate patterns, and artwork. Notably, Nando's is officially the biggest collector of Southern African contemporary art in the world, and incorporating this into the pitch deck was essential to represent the brand and its cultural roots. Reflecting this unique aesthetic in the deck helped to showcase Nando's identity and values.
DESIGN CONSIDERATIONS
The design focused on creating a visually appealing and impactful presentation. It aimed to align with Nando's brand identity, reflecting their vibrant and energetic image. The design incorporated bold colors, engaging visuals, and dynamic typography to capture the essence of Nando's culture and values. The content structure was carefully crafted to emphasise Nando's unique selling points, market position, and growth potential. Overall, the design focused on creating a captivating and persuasive pitch deck that effectively communicated Nando's brand story, strengths, and value proposition to potential investors or partners.
TARGET AUDIENCE
The Nando's pitch deck caters to the client who is looking to engage media buyers and explore partnerships to promote their brand and offering. It serves as a valuable resource for media industry entities interested in advertising and potentially collaborating with Nando's. The deck appeals to media professionals, agencies, and stakeholders who are looking to connect with dynamic and engaging brands. By showcasing Nando's unique story, market position, and growth potential, the pitch deck aims to engage the target audience to consider Nando's as an ideal partner for effective and innovative advertising campaigns.
Portfolio
Research report designEditorial Design
John Lewis & Partners pitch deck designPresentation Design
SharePoint Intranet buildGraphic Design
Pitch CreativeGraphic Design
Employee handbookEditorial Design
Thought leadership reportEditorial Design
Healthcare research reportEditorial Design
Squarespace deck designPresentation Design
easyJet pitch deck designPresentation Design
FARFETCH pitch deck designPresentation Design
Mailchimp deck designPresentation Design
The content and work showcased on this website represent my personal portfolio and do not necessarily reflect the views or opinions of any current or former employers, clients, or brands. Please note that some of the works may have been modified to respect the terms of non-disclosure agreements (NDAs).
Copyright © Karl Terszak All Rights Reserved