PROJECT SCOPE
Creative direction, Deck template creation, Content and asset import, Artworking
To create pitch theatre and a pitch deck for FARFETCH, it was important to first understand their brand and mission. FARFETCH aims to be the top global platform for luxury fashion, bringing together creators, curators, and consumers. With this knowledge in mind, the pitch materials were tailored to effectively communicate the company's goals and values to their media buying prospects. This would help FARFETCH to showcase their offerings and potential benefits for media buyers who may be interested in partnering with the company for advertising and promotional purposes.
DESIGN CONSIDERATIONS
The FARFETCH pitch deck design embraced the luxury and innovative brand identity of FARFETCH with a sleek and modern aesthetic. The incorporation of visuals effectively conveyed essential information, while the content structure highlighted FARFETCH's distinct value proposition and growth potential. The design considerations were focused on engaging the audience, delivering a compelling message, and showcasing FARFETCH's professionalism and credibility.
TARGET AUDIENCE
The pitch deck presented a compelling case for winning FARFETCH as a client. It aimed to showcase expertise and alignment with FARFETCH's objectives to offer a valuable partnership opportunity. The deck focused on highlighting a track record of success in the luxury fashion industry and understanding of FARFETCH's marketplace dynamics.
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