Creating a fresh approach to a partnership.

PROJECT SCOPE

Creative direction, Deck template creation, Content and asset import, Artworking

When creating a new deck template, it was crucial to have a thorough understanding of the John Lewis & Partnership brand. The template had to reflect the synergy of the brand while also being flexible and adaptable for various types of content and assets. This meant carefully considering the visual and design elements that were consistent with the John Lewis & Partnership brand, while also allowing for easy modification and customisation to meet the needs of different presentations. Striking a balance between consistency and flexibility, the resulting deck template effectively represented the brand while also being versatile and adaptable for a wide range of use cases.

DESIGN CONSIDERATIONS

The John Lewis & Partners pitch deck design considered key elements such as brand alignment, visual cohesion, and a modern aesthetic. Consistent branding, including the logo, colours, and typography, ensured a cohesive identity. The design adopted a clean and minimalist approach, presenting a professional and polished look. Well-placed imagery and graphics showcased the brand's story and offering. Clear organisation and hierarchy enhanced information comprehension. The goal was to captivate the audience, communicate the brand's message persuasively, and leave a lasting impression of professionalism and innovation.

TARGET AUDIENCE

The target audience encompasses stakeholders and decision-makers within the business. These individuals are typically seeking opportunities for strategic partnerships and media buying. The design of the pitch deck aimed to engage this audience by effectively communicating the unique value propositions, growth potential, and competitive advantages of John Lewis & Partners. By showcasing the brand's innovative approach, customer-centric focus, and proven track record of success, the pitch deck aimed to captivate and inspire the target audience, ultimately influencing their decision-making process and generating interest in potential partnerships or investments.

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