Unleashing the findings of consumer behaviour.

PROJECT SCOPE

Creative direction, indesign document, Content and asset import, Artworking

Crafting the design of the fifth edition of a thought leadership series, Forces of Change, demanded a profound comprehension of consumer research data and an innate ability to present it in a visually captivating manner. This undertaking required delving into the depths of data-driven insights, unearthing hidden patterns and trends, and then unleashing their findings. The goal was to shed light on the ever-evolving landscape of consumer behavior, offering an engaging narrative that not only informs but also inspires.

DESIGN CONSIDERATIONS

The thought leadership report focused on creating a visually compelling and impactful document. It aimed to engage the audience through captivating visuals, clear content, and strategic storytelling. The design maintained brand consistency while effectively communicating the organisation's expertise and insights. Overall, the report delivered thought-provoking content in a visually appealing manner.

target audience

The thought leadership report caters to individuals and organisations seeking valuable insights and expertise in conscious consumerism. It serves as a valuable resource for those looking to stay informed, gain new perspectives, and deepen their understanding of relevant industry trends and developments. The report is designed to engage a wide range of readers, including professionals, industry leaders, researchers, and decision-makers. It aims to provide actionable insights and stimulate thought-provoking discussions among its audience.

The content and work showcased on this website represent my personal portfolio and do not necessarily reflect the views or opinions of any current or former employers, clients, or brands. Please note that some of the works may have been modified to respect the terms of non-disclosure agreements (NDAs).