Driving sustainable healthcare solutions for everyone affected by cancer.

PROJECT SCOPE

Creative direction, indesign document, Content and asset import, Artworking

The objective of this design project was to create a visually compelling and user-friendly research report in German for the All.Can website. The report aimed to effectively communicate the key findings and insights derived from All.Can's research initiatives. The design needed to align with All.Can's brand identity and reflect the research while maintaining a modern and engaging aesthetic, showcasing All.Can's commitment to innovation, collaboration, and improving efficiency in cancer care.

DESIGN CONSIDERATIONS

Key considerations were made to ensure accessibility, responsiveness, and effective information hierarchy. Accessibility was prioritised to guarantee clear and legible German text, appropriate color contrast, and inclusive design practices. The report was optimised for print and digital formats, taking into account a seamless user experience. Information hierarchy was carefully crafted using typography, layout, and visual cues to emphasise and prioritise key information, facilitating easy navigation and comprehension for German readers. These design elements collectively enhance the usability and impact of the research report.

Target AudiencE

The target audience for this research report includes healthcare professionals, policymakers, patient advocacy groups, and other stakeholders in the German-speaking healthcare industry. The design catered to both expert audiences seeking detailed information and general readers who require clear and accessible content.

The content and work showcased on this website represent my personal portfolio and do not necessarily reflect the views or opinions of any current or former employers, clients, or brands. Please note that some of the works may have been modified to respect the terms of non-disclosure agreements (NDAs).